Expand your marketing programs to reach China's hyper-mobile, brand-conscious consumers Our unique partnership with Baidu for localized SEO and SEM programs is a commitment to your success in the world's second-largest economy. Brands seeking growth in China get a directed Baidu relationship for paid and organic search in addition to performance media. Baidu is one of the largest digital players serving the Chinese market in search, e-commerce, and social media.
As the first US-headquartered Baidu reseller, Merkle’s bilingual team of over 400 marketers and data scientists in Shanghai and Nanjing serve as an agile extension of your marketing team. You’ll get local market insights, cultural indicators, and learn of advancements that will shape your strategy and increase your mind share and market share in China.
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Why partner with Merkle and Baidu?. The Merkle/Baidu partnership provides local market insight for PPC, SEO, display/programmatic, and social. We produce all translations, maintain an ongoing focus on building out keyword coverage, and ensure accurate execution of your entire program.
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We act as a liaison for your brand by facilitating paperwork in China for your account. You also benefit from first-hand navigation of China’s internet law, which is essential to breaking into the Chinese digital market. While ripe with opportunity, it’s no secret that China can be a complex and challenging market for digital marketers. Concerns around translation, transparency and different technology can be overwhelming. But marketers can’t afford to let the complexity hold them back from the potential opportunity. This guide will show you what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched and scaled their programs.